PJ Mason

Oral Care & Smart Products Innovation Design Leader - Provide Design leadership to the P&G Oral Care & Smart Products Innovation Design organizations in Kronberg, Germany, Beijing, China, and Cincinnati, Ohio to deliver category re-platforming programs across multiple innovation verticals, including product, accessories, materials & finishes, and human computer interface.

• Responsible for career plans, budgets, and resource management for a team of 16 Designers, located in North America, China, and Europe
• Led Vision Development for multiple Oral Care & Smart Products Innovation Platforms - Power Oral Care, Manual Oral Care, Accessories, Interactivity, Chemistry - example = Oral-B iO
• Led development of first in P&G Digital Design Capability - from external resources to fully internalized capability deployed against our categories biggest Consumer Jobs-to-be-Done
• Programs either led or co-developed are responsible for $100's of millions in topline growth for the Oral Care Category over the past 13 years

Oral Care Design Front End Innovation - Provide Design leadership to P&G Oral Care organization as part of the multi-functional FEI Leadership Team. Responsible for creating cross-functional relationships and portfolio management systems that ensure trends, consumer understanding, Lighthouse/Design Thinking, and technologies are holistically linked into Oral Care innovation portfolio and then delivered to go-to-market portfolio and initiative teams.

• Led visualization & development of portfolio management system used by Category Leadership Team
• Led strategic definition and development of category and company first Augmented Service Offering

HairCare Design Innovation - Provide Design leadership to P&G Beauty and Grooming organization. Led multi-functional teams that delivered a leadership aligned cross-category packaging asset deployment strategy. This strategy re-imagines how HairCare as a category will go to market.

• $55 million cost savings year-on-year
• 30% reduction in 3D portfolio complexity
• 50% reduction in time to market for new packaging initiatives
• Highly flexible and highly scaleable manufacturing and development systems
• Responsible for brainstorming, sketch visualization, and building concept CAD for packaging inventions

HairCare / Pantene - Led 3D vision development for Pantene brand globally as part of a multi-functional team that restaged the brand, beginning with product technology and architecture re-inventions.

• 3D Design Lead on multi-functional team that designed and delivered 3D packaging assets as part of Pantene total brand re-stage to multiple countries and regions globally
• Collaborated on the delivery of multiple regional brand re-stages to Asia-Pacific region - including VS, Pantene, Pantene Clinicare, and H&S
• Created 10-year vision for Pantene Treatments and Styling packaging with first step on that path being delivered to market in above mentioned re-stage

FemCare New Business Development - Led the development of a new to the world brand aimed at a FemCare category whitespace. Owned the delivery and creation of conceptual territory definition, inspirational consumer definition, product and packaging design, as well as graphic tonality.

• Delivered the 3rd largest initiative for Fem Care in previous 10 years
• Design Leader for category whitespace expansion leading both brand identity and product innovation from upstream development all the way to go-to-market
• Initiated and cultivated first ever Design partnership with in-house prototypers to deliver 100's of product prototypes for consumer research