Portfolio
Two decades of design leadership across product innovation, digital experiences, and integrated systems. From award-winning consumer products to groundbreaking digital capabilities, each project represents a commitment to user-centered design and measurable business impact.
Oral-B iO Electric Toothbrush
Revolutionary electric toothbrush platform combining breakthrough micro-vibrating technology with AI-powered position detection. Led vision development and design leadership for the most awarded product in Oral-B history, reimagining the entire brushing experience through user-centered innovation.
- First-of-its-kind iO Magnetic Technology with gentle micro-vibrations
- AI Position Detection tracking across all 3 tooth surfaces
- Interactive color display with real-time feedback
- Smart Pressure Sensor protecting gums and enamel
- 7 personalized cleaning modes
Generated hundreds of millions in topline sales growth while earning the industry's most prestigious design awards
AWARDS & RECOGNITION
Oral-B Connected App
Pioneering digital experience connecting Bluetooth-enabled toothbrushes to smartphones, transforming brushing behavior through real-time coaching and personalized insights. Led development of P&G's first Digital Design Capability, creating an ecosystem that fundamentally improves oral health outcomes.
- 3D Brushing Recognition with AI position tracking
- Real-time coaching and personalized feedback
- Interactive gum bleeding tracker
- Apple Health integration
- Gamification elements and achievement system
Over 90% of users brush for dentist-recommended 2+ minutes; 82% experienced noticeable oral health improvement within 6-8 weeks
AWARDS & RECOGNITION
iO Sense Connected Charging Base
Revolutionary smart charging stand that serves as a brushing coach, providing real-time feedback without requiring the app to be open. Integrated LED guidance system and digital display transform the charging base from passive accessory to active coaching tool, making personalized dental care effortless.
- Real-time coverage guidance via LED light array
- Built-in digital clock and 2-minute timer
- Pressure sensor feedback directly on charger
- 6-zone mouth mapping visualization
- 3-hour fast magnetic charging
First-in-category integration of coaching technology into charging base, eliminating need for phone interaction during brushing routine
AWARDS & RECOGNITION
Crest Pro-Health HD
Transforming market expectations for mass-market toothpaste through revolutionary transparent gel technology and precision whitening delivery. Led industrial design and CMF strategy for a product that redefined the sensorial experience of oral care.
- First mass-market HD clarity transparent gel technology
- Precision micro-polishers for targeted whitening
- Advanced stain prevention and enamel protection
- Breakthrough sensorial experience with cooling sensation
- Premium shelf presence at mass-market pricing
Launched as P&G's #1 premium toothpaste innovation generating $500M+ in topline sales
GE Buddy Lights
Revolutionary LED color-changing lighting system designed to bring joy and creativity to children's spaces. Led industrial design creating an ecosystem of 24 interactive light fixtures that respond to voice, touch, and movement—transforming lighting from functional necessity into playful experience.
- 24 color-changing LED light designs
- Voice-activated color control
- Touch-responsive interaction
- Movement-sensing technology
- Modular ecosystem design
Multi-million dollar launch establishing GE's leadership in smart lighting for kids
Pantene Global Brand Restage
Led 3D design for complete global brand transformation of one of P&G's most iconic beauty brands. Created scalable packaging architecture bridging premium styling aspirations with accessible price points across Asia-Pacific markets.
- 3D Design Lead for total brand restage across global markets
- Led delivery to Asia-Pacific region (Japan, China, Southeast Asia)
- Created 10-year product vision with phased roadmap
- $55M cost savings year-on-year through packaging innovation
- 30% reduction in 3D portfolio complexity
- 50% reduction in time-to-market for new packaging
Multi-million dollar launch revolutionizing hair care category in Asia-Pacific
Vidal Sassoon Asia-Pacific Market Leadership
Led complete packaging redesign bringing salon-inspired design excellence to Asia-Pacific's premium hair care segment. Created distinctive shelf presence that elevated brand perception while maintaining manufacturing efficiency across regional production facilities.
- Complete Asia-Pacific packaging system redesign
- Premium salon-inspired aesthetic
- Regional consumer insight integration
- Cross-market production optimization
- Elevated brand positioning strategy
Established leadership position in Asia-Pacific premium hair care market
P&G FemCare Revolutionary Product Concepts
Led multi-year exploration and concept development for breakthrough feminine care innovations. Created revolutionary product concepts based on deep consumer insights, challenging category conventions and envisioning the future of feminine hygiene.
- Multi-year consumer research and insight development
- Revolutionary product concept exploration
- Proprietary technology integration
- Clinical validation and testing protocols
- Future innovation pipeline development
Concept testing and consumer validation for future innovation pipeline
Design Leadership & Innovation
These projects represent the intersection of deep user empathy, technological innovation, and business strategy. Each demonstrates how design thinking combined with rigorous execution can create products that not only win awards but drive meaningful commercial success and improve people's lives.